When Everything Falls Apart, Go Back to Basics

Stop fighting the wave. Start riding it.

When we launched Langua, we weren't trying to reinvent language learning. We listened to where our customers were already going - toward AI conversations that felt human and judgment-free.

While everyone debates macro chaos, our users just want to practice Spanish without fear of being laughed at.

That's the wave. Customer needs don't change because banks collapse or tariffs get announced.

But let's be honest - you might lose customers anyway. Macro chaos hits budgets, changes priorities, shifts entire markets. Some great companies will get caught in the crossfire through no fault of their own.

The companies thriving right now? They're riding the wave toward where customers were already heading, not fighting the current of external noise.

Originally posted on LinkedIn on June 11, 2025