My friend Jason just made his first $1K from a sponsorship deal. His boss has no idea.
He's been building niche guide sites after his kids go to bed. Now brands are reaching out for partnerships.
Here's the framework he's using (and why it's working):
The AI-Enabled Side-Gig Entrepreneur Playbook:
- Start with SEO, not SaaS: Build authority sites that rank on Google's first page
- AI as your content team: Perplexity for research, Claude and ChatGPT for content and code - what required 5 writers in 2020
- Stack complementary projects: Each site feeds traffic to the others
- Multiple revenue streams: Sponsorships, affiliates, ads - diversify from day one
- Build toward the portfolio: Target 3-4 micro-businesses generating steady revenue
Here's how it's playing out for Jason:
His main site consistently ranks on Google's first page for competitive keywords. Brands started noticing. First sponsorship just landed.
The addiction is real - making money from your own projects hits different than a salary.
Jason's graduated from just content tools to using Cursor for building apps and updating his sites. What used to require a development team now happens between 9pm and midnight.
His goal: 3-4 micro-businesses each generating enough for him to quit. Not one big exit - multiple steady streams.
The old model: Quit your job, raise money, go all-in. The new model: Build authority, monetize attention, scale with AI.
Previously, entrepreneurship meant choosing between stability and your dreams. Now the smartest builders are keeping both.
What's stopping you from starting your side project - time, technical skills, or just knowing where to begin?
#entrepreneurship #ai #sidehustle
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